Can Omniroz deliver similar projects for other industries?

Yes. Omniroz delivers website revamps and Google Ads optimisation for service-driven businesses where fast enquiries and clear contact paths are important.

Case Study: Oriental Repair – Website Revamp & Google Ads Enquiry Optimisation

1. Problem

Oriental Repair was receiving website traffic, but the number of customer enquiries did not reflect the demand for appliance repair services. Visitors often left the site without calling or sending a WhatsApp message, leading to lost booking opportunities. At the same time, advertising spend was not translating into consistent repair requests.

2. Context

Oriental Repair is a Singapore-based home appliance repair service specialising in washing machine and dryer repairs, serving residential customers across the island.

Most customers search online when an appliance breaks down and expect quick access to contact details, clear service information, and immediate response before deciding which service provider to engage. Google Ads plays a key role in driving time-sensitive enquiries.

3. Budget

One-time website revamp within a controlled budget
Focus on improving enquiry generation without long-term commitments
Google Ads traffic directed to the website as the primary enquiry channel
Emphasis on improving conversion efficiency rather than increasing ad spend

4. Situation

Before the revamp and optimisation: https://www.orientalrepair.com/

The website was accessible but not structured to encourage fast enquiries
Call and WhatsApp options were available but not clearly visible on mobile devices
Service information was presented in a general format, requiring users to search for key details
Google Ads traffic landed on pages that were not fully aligned with user intent
There was limited visibility into how visitors interacted with ads and contact actions

As a result, visitor traffic did not consistently turn into repair requests.

5. Challenges

Increasing enquiry rates without increasing Google Ads spend
Improving conversion performance from existing paid traffic
Designing a website experience suitable for mobile-first users in Singapore
Communicating services and contact options clearly within the first few seconds
Reducing friction between clicking an ad and making an enquiry

6. Solution

We implemented a conversion-focused website revamp combined with Google Ads optimisation, ensuring paid traffic landed on pages designed to convert.

Website Improvements

Mobile-first layout with prominently placed Call and WhatsApp buttons
Simplified service presentation, highlighting common washing machine and dryer repair needs
Clear and consistent contact paths across all key pages
Improved page layout and readability, allowing users to quickly understand services

Google Ads Optimisation

Aligned ad messaging with dedicated landing content to match customer search intent
Improved landing page relevance for appliance repair queries
Reduced friction between ad click and enquiry action
Set up conversion tracking for calls and WhatsApp clicks to measure ad effectiveness

7.Outcome (Qualitative)

Following the website revamp and Google Ads optimisation, the website : https://orientalrepair.com.sg/

Became easier to use on mobile devices
Enabled customers to contact the business more quickly after clicking ads
Improved relevance between ads and landing pages
Functioned more effectively as an enquiry-generation platform for paid traffic

This provided a stronger foundation for sustainable Google Ads performance and customer acquisition, without relying on higher advertising budgets.

Frequently Asked Questions

What services did Omniroz provide for Oriental Repair?

Omniroz handled a one-time website revamp and Google Ads optimisation focused on improving customer enquiries. The work was centred on mobile usability, clearer service presentation, and better alignment between ads and landing pages.

Was this an ongoing marketing contract?

No. This was a one-time project. The objective was to improve enquiry conversion from existing traffic without committing the client to long-term website or advertising management.

How did the website revamp support Google Ads performance?

The website was restructured so visitors arriving from Google Ads could quickly find relevant service information and contact options. This reduced friction between clicking an ad and making a call or WhatsApp enquiry.

Why were Call and WhatsApp buttons emphasised?

Most appliance repair customers in Singapore make fast decisions on mobile devices. Prominent Call and WhatsApp buttons allow customers to contact the business immediately without navigating through multiple pages.

Did this project involve increasing the advertising budget?

No. The focus was on improving conversion efficiency from existing Google Ads traffic rather than increasing ad spend.

What type of businesses is this approach suitable for?

This approach is suitable for Singapore-based service businesses that rely on customer enquiries, such as appliance repair, plumbing, electrical services, and other home or trade services.